I attended Thanksgiving a few years ago at my sister's husband's family's home in Colorado with their close family and friends. In that household, it is a tradition to cook unbelievably delicious food, let everyone fill up a plate, sit down and smell the miraculous tryptophan and all of its filling companions, and then carpet sweep the group by asking everyone to take turns sharing something for which they are thankful. A group of, like, twenty people. Cruel and unusual does not cut it.
Yes this was a compliment of my in-laws' culinary magic wrapped up in a massive complaint for having to stare at it in front of me with hands seemingly tied behind me. That aside, when it was my turn, I brought the house down expressing gratitude simply for connections, because it was through my sister I met her husband and through her husband I met his family and was lucky to be invited to that Thanksgiving meal, where I met other nice people and reconnected with old friends whom I met years prior through my brother. After all, it was by another of my sister's connections that provided me the opportunity to get a job in Colorado in the first place.
Everything is about connections. If we are unable to recognize what we are connected to, we will not be able to express gratitude for it. People may be grateful for a loved one, a house over their heads, or a strong WiFi signal, all because they recognize the value of its presence. They admit their connection to it.
I was lucky enough to attend a college student leadership event last week that featured keynote speakers, panelists, and flash-talk presenters from many fields related to innovation, entrepreneurship, and professional development who, through their very different specific lenses, distilled professional success to one single factor: building relationships. Making connections. Authentic networking. Whether for seniors who are starting to make specific connections in the job world or for freshman learning how to play the long game of fostering relationships that will pay off in a number of years, making connections is gold.
There is not an effective alternative. Business, school, social relationships, everything is about connection. We are yet another community-based species in whose DNA it is imprinted to band together, find a tribe, and protect one another in that tribe against the harshness of the world. Sure, the whole survival-of-the-fittest competitive element of our DNA seeps through the cracks (Thanks, Darwin), but our need for connection is strong and everything and everyone around us continually feeds that impulse.
I was relieved to learn in my own entrepreneurial journey that the best kind of marketing for my sort of business is networking because I enjoy networking and having conversations with people. I help clients with authentic storytelling and personal branding, and my work is a direct reflection of the importance of my own authenticity. I love what I do and the story I tell about my work and my business is authentic because I am uncomfortable with trying to present some kind of thin sales pitch just to lure someone toward my company. There are so many people who do not know that they need assistance like I provide, and that is FINE. It would never be my place to convince them in that moment that they do. That is why my own slice of our evolutionary connection habit is so strong. The authentic relationship is mutually beneficial. I learn something from everyone's stories, whether they become clients or not, and so I will never not benefit from the connections I am so lucky to form.
In the spirit of Thanksgiving, I will always be grateful for being taught the value of connection, how to honor it in my work, and how to continue seeking it in a healthy and humble way. I hope that you all may take a second this weekend to think of the connections you have made and are currently making and how beautifully they contribute to the dynamic Thanksgiving dinner of life.