How My Three Brand Pillars Will Change Your Life

Last week I introduced to you to the three pillars on which my services are based - Awareness, Acceptance, and Accountability - and now I am going to tell you how they can be used to rock your world and change your life.

To start, let us take it back for a second. I am the youngest of three kids. I have been known as the baby, the little prince, the perfect one, the favorite, and some others, but I swear none of those have gone to my head, I swear. 

Did I mention I was the favorite? Anyways...  I got to observe all of my family interactions from day one. All of the questions, the activities, the arguments, and the love. Before I even knew that I was a "person", I was filling up my brain with little notes and observations about personality and motivations. As I grew a consciousness, I began to notice I had biases, interests, and dislikes, and that they began to affect decisions I made. Those interests and decisions led me to set goals and voila! Awareness laid the groundwork for direction. 

My self awareness was built by life events that came with getting a little bit older. Golden example: the terrifying experience of calling the dentist's office that I described a few posts back. When I was little-little and didn't know I had a voice or what a telephone was, someone made the appointment for me. In my example, I had become old enough to know how to use a phone and that that was how appointments got scheduled, but I did not know the right way to schedule one. 

This is the acceptance. The combination of self awareness and more life experiences showed me what I did not know.

I thought that there was a right or wrong way to schedule an appointment with the dentist and plainly did not know how to do it. Even though I panicked before I asked for help, the panic on its own is a form of acceptance - I was panicking that I did not know something!

But then I learned how to do it. I asked for help and called the darn dentist's office. I stuttered my words, but I achieved my goal. And there comes the accountability. As soon I learned how to make a dentist's appointment, I would be expected to do so in the future. Since I now had the new ability to call their office, I bore that privileged responsibility.

Okay, why is he talking about the dentist's office so much? Because it is real life. It is a mundane, every day challenge that someone could face growing up. And it is an example of positive change that my business provides. Sure, I could help you with calling the dentist because I am now an expert, but I also mean applying the three As to not only a business but your personal life as well. 

Lightning round: A RELATIONSHIP YOU ARE IN

  1. Awareness = your emotions for the other person, your capacity for vulnerability, maybe even what you are looking for out of a partner or relationship, and, of course, where you fall short in the connection.
  2. Acceptance = that you are not perfect - SPOILER ALERT - and you do not know everything and that, in your emotional discomfort, you are dating the person with whom you can communicate and ask for help
  3. Accountability = you are dating the person with whom you can communicate and ask for help. Now that you know how to, you can continue to in the future andddddddd boom, the connection gets stronger.

You are welcome. 

Now let's circle back to business. If you are starting a business or have started one and for whatever reason chose to skip over your narrative exploration (shameful), all you have to do is frame your reflection with these three pillars. For example:

  • Awareness = your business idea, your desire to start your own thing, and maybe even the first step to designing your product.
  • Acceptance = that you do not know how to make a business plan, do marketing of any kind, or in what kind of guidance youwant to invest.
  • Accountability = as soon as you do ask for help or receive guidance, you have the responsibility to not only advocate for any help as needed in the future but also follow up on that guidance and do what was advised.

In other words:

  • Awareness = your goal
  • Acceptance = current state / what you need to learn
  • Accountability = learning and taking action

This is why people recruit friends or hire people like me to keep them diligent. Accountability often is most effective when its source is someone or something external to you but, if it is not rooted in a passion that you are aware of, you will not stay motivated or you will veer off in the wrong direction.

One of the defining principles of true narrative is aspiration, and these three As make up the car that drives the aspiration forward. They provide direction. Apply them to your life. Where are you feeling stuck and wanting direction?

These three pillars can be used to provide direction as well as give you a boost of an action plan to pursue a goal in any realm of your life.

Conversations with coworkers, date night, cooking a meal, running a marathon, running a country, starting a business...

Knowledge is power. You cannot get to true Accountability without digging into your self awareness and goals...

...so let's get started.