The first time I wrote a blog was when my sister and I went on a road trip around the west coast starting back in 2011. It was a great way for our family, friends, and ourselves to keep track of the daily adventures and, more importantly, convey to our mother that we were alive and safe. Cute side moment: she would make her morning coffee and sit down to read our post from the night before before she read her morning newspaper. Mm the best way to start the day. It was fun and it was natural because I have always liked writing and it helped that the subject matter was super easy. It was also easy because a) I was not trying to gain income from its exposure and b) we knew the extent of its exposure: just family and a select group of family friends who knew about the journey.
Fast forward to 2015 when I wrote my first blog post for The Tailored Quill. I did not know how it was supposed to be used or how it could translate into clients or income. Instead I simply knew that I had to have one because everyone else did. If you were ever curious about how impressive I am, know that I wrote ONE WHOLE BLOG POST ------ and that was it for a really long time. I wrote another post a few months later. Yeah, months. That is like 1000 years in Millennial social media chronology.
The second post was more like a cute summary of why I started the business but it did nothing to convey what the reader should do about it. SOLID content marketing. But hey, everyone starts somewhere. So my blog sat stagnant for two years until I felt it in my heart that I had a lot I was ready to say. More powerfully, I knew how I wanted to say it. That is when I sat down last year and made a list of almost 200 topics on which I could write blog posts, most of which could easily be broken down even further into more topics.
Fast forward / rewind to a couple days ago when a friend told me that last week's post about the two questions you need to ask as the first step toward career satisfaction (which she happened to read while at work) made her realize that she did not in fact hate her job as she thought. She instead disliked certain pieces of it while it otherwise checked off many boxes relating to her goals and interests. She stated "the two questions reminded me why I do what I do and put it in perspective, even though my story has always been that I'm terrible at it and that it is miserable."
She went on to articulate what I was thinking: the fact that it is difficult - sometimes impossible - to know what impact I have on people who read my work even if they never become clients or ever get in touch with me after reading it. I can track clicks and engagement on my blog page, but Squarespace cannot yet measure the lingering emotional impact the content has on visitors. And this is a crucial point about entrepreneurship that applies to every other arena of your life:
Expressing yourself with an authentic voice is always valuable even if you do not know who is listening.
I did not hear my true authentic voice until six months after I started my company in 2015. I did not find it in high school or college or even in the years of mental health work before I started The Tailored Quill, but it was growing ever so incrementally. I found it on the second day of the Book Swarm in Oakland, CA, where I was hired as a scribe to record and consolidate material from industry experts to craft a book on Narrative in the 21st century with a small team in only two days. The second day was when the team got together and took all of the previous day's material to package it into concise, world-rocking chapter outlines. It was basically ten of us in a big room interrupting each other and debating what should be included where and how to emphasize what.
Several team members were debating one point ad nauseam and I suddenly burst in to the fray and commandingly offered the perspective that the focus ought to be on the broader scope for the moment and that the point about which they were debating was in fact more appropriate for a different chapter altogether. Even though I was "right" and they relented in order to move on, I personally was like "Oh damn, that's what I sound like??" and my whole life, evolution, development, interests, jobs, thoughts, and goals all passed before my eyes and connected to how I saw myself standing there and speaking in that moment.
I sat down and thought about that for a solid ten minutes. My brain and its prior skills and knowledge recognized that the group was focusing on the wrong thing and then...here is the magic moment...I CHOSE TO SAY SOMETHING. I chose to speak up right then. Something in me was ready to do that and impelled it.
I did not know that starting my blog would impact people's lives when I started it in earnest last year, but I was able to feel that same impulse within me that it was time to start speaking up. As opposed to when I "started my blog" in 2015, I knew what I wanted to talk about this time and I knew that I was ready to share.
Now, believe it or not, this is not a boastful blog post. I am not trying to celebrate myself. Sure, I am reciting my own personal narrative growth but my point is that I am just like you. I spent years frustrated that I was not heard, years wondering how to authentically express myself, and it will forever be a challenge. It is becoming more and more consistent in this blog and in conversations about my work but it is not perfect. It is like yoga. You have to keep practicing it in order to actually stay flexible.
I can, however, consistently recognize the impulse to express something, even if I do not end up expressing it. That is the first step. Feeling the urge to express yourself but not following through causes tension within you and may lead to stress and frustration. I am willing to bet that you feel the same kind of detachment between who you are now and the fully aligned, authentically expressed you.
Example 1: standing up for yourself to a boss?
Example 2: articulating your true value in a job interview?
Example 3: Telling a cute stranger at the bar that they are attractive without sounding rude and creepy?
Need I go on? You can come up with countless other examples. And that is okay. All of it is so normal.
In fact, society promotes the disconnect between your expressive drive and the actual act with cutthroat work cultures and an intense "This is the land of opportunity! Go take it for yourself!...But also be careful! It is super dangerous too and you might not succeed!" ideology.
No one can know when the moment will occur, and that is the way it is. You will never make it to that moment, however, if you recoil and avoid the conversations you want to have or avoid asking the questions you want to ask. You will be stuck shoving the voice into a teeny tiny box deep behind the fire of tension and inauthenticity.
What I want you to do is breathe and shrug and say "Yep, I do not have my voice yet...AND THAT IS OKAY. Cut yourself a break. Do not get down on yourself because society thinks that you are failing. It took me 26 years to hear my authentic voice for the very first time. That is 9,490 days!
That is a long time seeking the sound of authenticity.
If you are able to accept the fact that that detachment being present is totally cool and normal, then you open the door to the cavern deep inside you (see my post on Cave Diving) and you will feel the same subtle impulse that I did/do and you will not hesitate to say what you want to say in exactly the way your brain has yearned for you to say it.
Who knows what you will say, but you will hear it when you say it, and your life will never be the same.