This is one of probably a billion blogs that exist on the internet. Think about how many individual blog posts there must be out there in the cloud. I have read a lot of posts on lots of different topics. Some are articles from other platforms that are copied and pasted into a blog for more exposure. Some are written as a full time activity by serious, well experienced writers while others are written by teens for social media. Blog writing is non fiction so the writer crafts the structure and then types the words in his or her own personal voice as opposed to fiction in which the voice can change based on the needs of a story.
I have worked with a lot of people who say that they "have to" have a blog because everyone else does. A lot of those same people have terrible blogs to which they inconsistently add content. It becomes a chore when you have not posted anything in months and feel like you "have to" or "should".
Here is the thing: blogs can look like whatever you want them to and they can say whatever you want them to. There is no demand for what needs to be written or how it is presented. That is up to you and what feels right.
In this way, there is no perfect.
There is no ideal. You find out what works for you and you put something out. That is business.
So many people and entrepreneurs in the world freak out because they start a blog or create a product and business but do not want to launch it to the world in fear that it is not perfect. I hear this a lot. It is counterintuitive. It is the very first thing you have ever put out to the universe. How could it possibly be perfect?
It is like handing in a first draft of a paper thinking that it is the only draft that you are allowed to write.
Thinking that your product needs to be perfect on the first go closes you off to the golden feedback that the world will give back to you once the product is out there. That feedback is the only thing that will help you understand how to make your product valuable. Not perfect, mind you. It will never be perfect.
What is your product right now? What are you working on that you are hesitant to share? Why are you hesitant to share it?
Looking back on my own entrepreneurial journey, it is funny how incredibly unfocused my niche was when I started my business. I was confident in the first service I offered, but it was a service that could be offered to so many kinds of people on so many kinds of projects. I was the epitome of a generalist in the self-expression / writing / public speaking world. I did not know why that was a bad thing, though, at the time.
The reason I was comfortable launching my product is that I had waited a long time to start a business. I knew that I only had to organize my product enough to convey on a website, for instance, in order to first offer it. I also knew that I was new to the business world. I am lucky that I never perseverated on how perfect the first draft needed to be because I was so ready to start a company.
If you read the past few weeks of posts, this idea of making imperfect action connects to the Commitment of starting a business.
You must commit to accepting that your product will never be perfect.
Once you do, all of the pressure is lifted. The stress of perfection is eliminated and you can play around with your product and get feedback and engage with customers with more fluidity and momentum instead of kneeling underneath the boulder of having one shot to make it perfect.
I started my blog three years ago because I thought I had to have one, too. I wrote two posts and nothing else for years. In fact, I made the blog page of my website invisible for a long time. But then I realized what I wanted to say about life and business, so I re-enabled the page and started writing. I picked a day of the week to post, I knew my limits, and I wrote without fear of perfectionism because it is my blog and there is no such thing as perfect.
Here is what you do: Whatever you are stuck on, whether it be a blog post or product launch or Kickstarter campaign, choose one thing and put a simple version of it out there to the world. Publish your blog post or put your product description on your website. Take whatever that first small action might be for you that combats your idea that it must be perfect. Put Post-It notes around your home with the words "There is no such thing as perfect" on them for a first step if you are still scared about launching whatever it is.