This may be a shorter post than usual by the time I finish it because I shifted priorities today. It has been a busy week and I own the fact that I did not choose to get up even earlier or stay up even later to write a longer post over the past few days. This is intentionally shorter because part of my attention is needed right now for something that transcends business and marketing and money and career. I have the freedom to write this post from wherever I please, which is a luxury, and so I will do my best to continue providing value to you today with only 62% of my brain here and present.
As I was in the car late into the night last night, I reflected on how I may or may not get to this blog post today. Not knowing what would be asked of me where I am, I figured at the very least I might be able to squeeze out a paragraph, maybe two. What mattered most in my reflection is that I recognized what was most important - what the priority was, even at the expense of my publishing content.
I have heard and learned a lot in the entrepreneurial world about how to prioritize what. Relating to my post on Commitment a few weeks back, industry experts and uber successful entrepreneurs encourage a fledgling entrepreneur to put in the work on their new brand in the evening and nighttime hours, hopefully after they have interacted with their spouse and/or kids and have eaten substantial food.
This suggestion relates to commitment in that it asks you "What are you driven to do to build your business? What will it take? How hungry are you?" It is a great question because a lot of entrepreneurs push their ideas to the back burner and open the notebook back up after many months have gone by.
Last night I taught my class again on Personal Branding and Career Success and I asked my clients "What can you commit to doing TOMORROW that relates to your goals and aspirations?" as a homework assignment because, even if they take the smallest little step - which is the point - and do not return to the work for a year, at least they have taken that one step forward that they otherwise were not going to take. I do not tell them to stay up till 2am making a marketing campaign, nor do I tell them by when they ought to have something launched. I only ask that they come up with and act on one simple thing.
I stay up late working into the nights, but not every night. I do not follow the emphatic suggestion of the ultra wealthy experts to a T because they do not know my body. They do not know how my tolerance of late nights and little sleep has changed since college, where I "functioned" off of 3 hours of sleep per night for multiple months at one point.
This does not mean that I am not committed, though. It means that I know myself and that I know how I want to achieve the unique goals that I have set for my unique business.
This then connects to the realistic goal setting I have also mentioned in the past and which is probably one of the biggest elements of my work with clients. My goal is not to run myself into the ground. I have experienced burnout before and I do not exactly enjoy the sensation, so I will hear the suggestion of these business gurus, consider my current work schedule, and decide what to prioritize that day - related to MY personal definition of accomplishment.
For example, one day is so filled with client sessions and brand development that I lie on my couch and watch a movie in the evening. Other days, I will write content, have a shift at my "part time distraction day job", and then spend all evening into the night working on my business infrastructure. Today I have been blessed to be able to attend to the priority of where I am as well as have the chance to write emails to my students, hold a new client consult call, design some things for my brand, and write this blog post.
I have one more thing on my to-do list that I would love to accomplish if possible, but I am committed to not working tomorrow, and that is okay. I know my priorities right now and I am grateful for that awareness. I encourage you to consider what you want to prioritize as this week comes to a close. What is the most important to you to accomplish before the weekend? What do you care most about right now?
A lot of society tells us what "should" be done or what you "have to" get done. I want to know what you "want" to get done.