If you followed my gospel from last week, you have already begun to rephrase how you do things "right or wrong" into doing things that are healthy for you and things that you genuinely want to do. Now that the pressure is lifted, how do you evolve? By innovating.
I feel like no word is safe anymore because innovation, though an old word, is now such a buzz word in the business world. Ever since that fruit company (Apple, is it?) got in the habit of pumping out multiple products in a calendar year, businesses took the importance of making new products more seriously instead of relaxing on those that have worked for years.
Humans need progress to feel adequate.
No matter how small, one new step makes a big psychological difference in someone's self-worth. The past two weeks' posts have revisited the concepts of Commitment and Resilience in practice. Following the sequence, this week is about Adaptability. Now that the pressure of doing things right or wrong is alleviated, you have the free mental space to innovate, pivot, adapt, or transition in order to evolve in your work.
WHAT TO DO
The cool part is that judging decisions and risks based on what is healthy / what you want is now your secret weapon that can be employed in your product innovation as well. Here is how. Innovation can occur in three ways:
- You design the new product and implement it yourself because you want to and it feels awesome.
- You design the new product and delegate its implementation to someone else because you only enjoy the design aspect and implementing it is not a healthy use of your time.
- You know that you want to innovate something new but you do not enjoy designing the new product or implementing it, so you delegate the whole project to someone else and act as its supervisor to approve whether it aligns with your vision.
Notice how all three of those were about what you as the owner wants and finds to be a healthy use of your time and skills? Pretty awesome how that works. And easier than you thought, huh?
Even though the pressure of doing it right or wrong or perfect is gone, of course there is pressure involved with innovation. Market research is important so that you know what customers need and so that you can innovate to those exact requirements instead of guessing and praying. Amongst the pressure, listening to your genuine interest barometer helps you prioritize what ideas to pursue.
I started my business as a creative and had to balance it with the business logistics I committed myself to learning over time. As a creative, it should be no surprise that I have a surplus of ideas that I would enjoy creating for my business. Because I am the only member of my team at the moment, I prioritize the little things that I can add for clients right now to augment the experience of working with me. "Well sure, Taylor, that makes sense because you have to do that for clients in order to stay in business." Yes, but ONLY BECAUSE I WANT TO.
I repeat: because I want to.
I am facing the need to innovate in lots of ways right now, and I am doing the market research for it, but I consistently decide how to spend my energy based on what would be healthy for my goals to work on in this moment.
WHAT IS NEXT
Hey all you non-entrepreneurs out there! This works for you as well. For those of you who work in a corporate job, what evolution do you currently seek? What is your ultimate goal in your current role? What innovative steps do you want to take to get there? This could be a conversation with a boss, collaborating with a colleague in a different department, or taking a weekend workshop to acquire a new skillset.
Let us break it down.
#1 Starting: Whether you are an entrepreneur innovating a new product or a corporate employee hoping to evolve within the company, start by thinking like a creative. Start listing out any bit of an idea that comes to mind and break it down a little more if you can. Map it out if you can. Draw a flow chart of what it would need to be born. If you do not identify as creative, then only list things out. Stick to words for now. Write down whatever comes to mind.
#2 Learning: Whoever your audience or community is, fire up the ole Google and research whether the ideas' keywords you wrote down relate to any current need in the market. If it does not, that is okay. It may down the road, so do not erase it. Move on to the next one.
#3 Acting: If you found an idea that strikes in the market, ask yourself whether or not that is interesting for you personally to work on.
#3a If it is not interesting for you to work on, is it still interesting to you to have in your business? If so, what kind of help do you need?
#3b If you do not know what kind of help you need for it, who is someone you know that you can ask: "hey, do you have advice on who I would ask to help with ________?" Simple as that.
#3c If it is interesting for you personally to work on, how do you go about starting? Do you have the necessary knowledge or skills to do it? If not, with which requirement would you want to start?
You will feel pressure at every turn of your business or job. Your interest in your professional evolution gives you motivation. Your motivation faces up to the pressure in the moment. Asking yourself what action you want to take from there is the positive step forward.