Personality

Artist, Leader, Or Entrepreneur? Who You Are At Work Can Dramatically Help - Or Hinder - Your Success

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What are you? 

It is a question we sometimes lump in with "Who are you?" in the deeper, semi-existential sense and, depending on who you speak to, answers are extremely variable. Luckily Tony Robbins, the master Life/Performance/Business/Development coach on the planet (he invented the field of coaching, by the way) provided some clarity last week as to how to answer that question at his five day Business Mastery seminar in Las Vegas.

He distinguished three categories of business people that he calls "Gifts of Service" in accordance with which we all somehow live our lives. 

1. ARTIST

The artist is someone who loves creating a product and takes immense pride in the process of serving a customer's needs. Artists love the product and design so much that they are scared of risk and want to protect the business and identity that they created. That way, artists are very mission-driven and focus on continually improving the product and its effect on the customer.

2. MANAGER / LEADER

The manager / leader is someone who is proficient at optimizing business systems and making sure everything runs efficiently. Very detail-oriented, this is someone who is fueled by managing and organizing the needs of both the processes within a business as well as the people in charge of those processes. A manager / leader is one who does not pay as much attention to the product design and creation but still wants to mitigate risk as much as possible to ensure the business' sustainability. 

3. ENTREPRENEUR

The entrepreneur is the risk taker. They spend the least time thinking about the product design and creation and instead spend the most time on the product's market fit and overall business value with the ultimate goal of selling it and moving on to another venture. The entrepreneur is fueled by the scary rush of building a startup, managing investments, and looking for any opportunity to innovate and grow. 

What it means

Keep in mind that it is common to simultaneously possess characteristics of more than one persona. It is rare to be one and only that one. The persona we inhabit can also change over time, especially once one learns more about themselves in college and then again and again in the real world after college while adopting new skills and experiencing many new things. 

I have always predominantly been an Artist because of how much I love creating things, designing new aspects of service, creative writing, and so on. Not to mention how everything I do is goal-oriented and funneled toward specific outcomes. 

A twist in the plot, however, is the fact that I am largely a Manager / Leader as well. I think it is a 60/40 kind of thing leaning towards Artist but still M/L is right up there. 

This presents itself in my brain by way of my right hemisphere exploding with creativity and then moving the energy to the left hemisphere of my brain as soon as the ideas are formed. Once the ideas move over there, the left side immediately sets to work organizing them for efficiency and sustainability. I can feel when this process happens. It is a cool mutualistic relationship between the hemispheres, and the transfer occurs so quickly once my right has created something new. The left side of the brain is like the idea protector and packages them up nicely into something usable. 

I was definitely an Artist first, playing so much with toys and Legos growing up, but I know that I developed Manager / Leader qualities via family dynamics and subsequently taking on leadership positions in jobs and volunteer experiences. Now the trick is to continue employing both together.

What it also means

This activity not only draws awareness to your dominant personality traits but it also delineates what kind of personality traits you might want to seek and have join you. For instance, the interplay between Artist and Manager / Leader in me is powerful new clarity, but it also shows me that I lack the Entrepreneur's risk-taking, turnover-focused traits.

Even though I am technically an Entrepreneur by general definition, I am very much more the Artist in the sense that I focus hard on protecting what I have created and avoiding financial risk. What this means for the future of my business is that I ought to look for and hire someone who is predominantly an Entrepreneur so that our traits balance and that other person can focus on aspects of business development that my Artist's mind does not feel naturally compelled to. 

This will make it easier for me to describe what kind of person I am looking for when I post a job description in the future. 

What you can do about it

  1. Which one are you?

  2. Are you mainly just one of the personas, or do you show signs of multiple?

  3. What does this mean for you in your job or at your office?

  4. Amongst your coworkers or teammates? 

  5. How do you think you can use this assessment to boost your team's performance and productivity?

How To Understand Your Habits - Yes, All Of Them

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This is officially my 53rd blog post, which means that I have successfully posted each week for an entire year. Bloggers out there will be like "that is adorable" and pat me on the head, but it is pretty enormous considering I have been consistently working three jobs over the last few years and, prior to the last year, I had only written two unrelated posts in the first year of my business' inception. 

I am not asking for celebration. Instead, a year-long habit of anything is a powerful opportunity for reflection. A lot has changed in the last year. I separated myself from one business partnership, initiated another, combined my two businesses, and moved across the country. But I want to focus on the blog posts. 

We are habit forming creatures. Our brains crave certainty and familiarity for the sake of surviving as efficiently as possible. To an extent, that often means in the easiest way possible as well. How many people do you know who coast through existence, apparently lazy and uninterested in putting any extra effort into their daily lives than is minimally necessary? I bet you know a few. 

They are the people whom we identify as having "bad habits" or "unhealthy habits" and whom we might generalize by the food that they eat and the activities they pursue. But I am not here to bash others for the way they spend their time. This is a judgment free zone.

Habits are habits for a reason.

Instead, I want to focus on positive habits. By that I mean any habits that you enjoy or think are evolutionarily beneficial.

What habits have you maintained or started in the last year that felt good to you? 

I do not care if it is something that society at large deems unhealthy or negative, or even illegal. I want to know what habit you have enjoyed. Making consistent income? Awesome. Running three times a week? Cool. Using hard drugs and alcohol? Do you. I want you to identify at least one habit from the last year about which you are either proud, you enjoyed, or which made you feel good in some way. 

Once you have chosen it, I want you to think about and answer this question: 

What does that habit do for you?

I mean, really. Think hard. What does it give you? What do you feel other than the enjoyment or pride? What is the primary reason for that habit in your life?

Let us consider my example of this blog. Yes, a blog is a helpful piece of a brand and it is an outlet for me, both creatively and intellectually, but what does it actually do for me, deep down? 

The discipline part of the habit is cool, but for me it is about the commitment.

As a solopreneur, commitment to maintaining habits can be difficult. Discipline can be difficult to maintain (Let me hear an AMEN from my entrepreneurs out there). But what is empowering about my year of writing blog posts is the fact that I can now be confident in my ability to stay committed to something. As I reflect on the past year of writing content, I think about how I was able to unflinchingly write two posts one week because I was on vacation the next or write my post earlier in the week because I knew that Wednesday and Thursday were booked up. I think that is so cool. All commitment and no compromise. 52 straight weeks. 

Identifying that commitment empowers me. 

What does your habit do for you? What makes it so empowering? 

Maybe watching movies lets your brain feel creative. Maybe lifting weights liberates you from anxiety. Maybe listening to music helps you sleep. Whatever it is for you, it empowers you in a unique way. And whatever empowers you is likely something you crave on a primitive level. Let us label it together. 

The Five Habits You Need To Build Resilience As An Entrepreneur

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My blog's earliest, most loyal follower and advisor gave me feedback on my previous post about Resilience and the Entrepreneurial Hurricane (which makes this post Part 2 of last week's Part 2...mind blowing...)

We discussed how entrepreneurs can create resilience for themselves beyond the reminders of Why they are in business in the first place. We came up with a cool Five Step Process to fortify your beach house:

1. BE OPEN TO FEEDBACK

Exhibit A: This post is being written because I am open to feedback. Without feedback, you do not know how the world is receiving you and what you offer. You might say "I don't care what the world thinks of me", which is noble and impressive and all, but you might want to care about what the world thinks of your business if you are trying to sell a product. 

The best part about feedback is that it comes in so many forms:

  • your mom after reading your blog
  • your dad asking about your financial situation
  • your friends who test your products
  • comments on your social media posts
  • total strangers at a networking event
  • customers after buying your product

You can walk up to a stranger at Starbucks, explain your business, and see what they say.

I have done that a lot, actually. I am so interested in people's responses after I describe what I do because their questions and comments inform how I am describing my service, from which I can adjust my wording. 

I won't go into the nerdy corollaries of how social feedback contributes to species evolution right now, but it suffices to say that you need feedback in order to grow anything, so start practicing openness to it.

 

2. CHOOSE WHO TO LISTEN TO

This one is a big one. If you are open to feedback, you are going to hear it from everyone and everything. The challenge is compartmentalizing what you hear and applying it to your future. As a result, you have to pick and choose what you listen to. 

This happens to me a lot. I mentioned last week that the biggest trap in which I get caught is that of unrealistic comparison to other entrepreneurs and business people. Over time, I have stopped listening to as many interviews by celebrity entrepreneurs and stopped reading as many blog posts about what I "should" be doing right now to succeed. Those people do not know me. Their words are not tailored to my business, so I must determine if I can apply any of their value to my current goals or push it away. 

If you get in the practice of taking some pieces of advice and avoiding others, you will realize who around you gives the most applicable feedback for your business. For me, it is my girlfriend, a handful of advisors, and my clients. I form such a deep connection with my clients and their stories that their feedback on my service is the most golden nugget of input that my business could need. 

For your business, to whose or what voice is most effective for you to listen?

 

3. MEDITATE

Yea, I know I am the billionth thing that has told you to go meditate in the past few years, but this is real. As I discussed in a past post, meditation is a very active practice and it is all about energy.

Meditation helps you slow down and channel energy toward what fuels you. If you can sit still for even five minutes with your eyes closed and watch your thoughts flow around while you are breathing, you will begin to see themes come up in your thoughts. Often times the common thoughts you sense are related to fears or anxieties but, relating to #2, you will also notice voices either from within you or people outside of you. 

Drawing awareness to these voices, even for just five minutes at a time, will help you acknowledge what voices are helpful to hear and which are harmful. 

That way, you can more comfortably deflect negative self-talk while working because you know from where the self-talk might be originating.

 

4. LOGICAL GOAL SETTING

Now that you can discern what to listen to and what not to, you can more clearly see what you want to accomplish today, this week, this month FOR YOURSELF.

I repeat: FOR YOURSELF. Stop thinking about other brands "like" yours, because there are no other brands like yours. No one performs my kind of consulting in the exact way that I do it. Based on the feedback that you have received about YOUR product, what is next on the to do list to keep things going? 

Edit your website?

Change your prices?

Start an email campaign?

This took me a while to understand for myself. I want to write books and create social media campaigns and give lectures and send email newsletters and make TQ coffee mugs and tee shirts and I have wanted to do all of those for years. Even though I am capable of doing all of those things, doing all of those things was not realistic at the time I thought about doing them. 

Similar to the famous line in Jurassic Park, just because I could do something does not mean that I should. 

I got down on myself because I was not accomplishing all of those cool things that a business might have, but then I realized that I was focusing most of my time on customer service and defining my product, which is far and beyond the most important. 

So I wrote all of those cool possible projects down in a list such that, over time, when it feels appropriate, I can look at it and choose one to try out.

It gives me the freedom to focus on what is important right now and still try new things going forward. 

Make the list for yourself of things you either think you "should" be doing or things that you would like to create. Then think about what you have been working on and ask: "what needs to be accomplished right now?"

 

5. PATIENCE, YOUNG GRASSHOPPER

Being a business owner, you can know everything about what going on with your business. This is positive for the sake of productivity, but it is also a challenge because you are the one who thinks most often about the big picture. 

The big picture can be torturous because we business owners want to get to that end goal NOW. We creative, ambitious types are so freaking impatient. It motivates us and tortures us. 

If you have completed Steps 1-4 at this point, then you have a sense of what goals to pursue today. If you actually meditated, you also know how to take a productive deep breath. 

Step #5 is a gentle reminder to be patient. You see the big picture goal. Even though you will not attain it today, the realistic goals you set for yourself today and pursue this week will continue to authentically serve your big picture. 

Take another deep breath. You are doing the work. And you rock.

Now fortify that beach house. You are going to live there for a while.